Marketing Manager at Haymarket Media Group
Haymarket Media Group creates award-winning specialist content for international audiences, with over 70 market leading brands. Fusion DM have been assisting us to reach our target audience by sourcing data across our title and event portfolio since 2005.
To promote both subscriptions and business directories for Horticultural Week – the default resource for professionals in the industry thanks to it’s unique mix of market-leading news, technical intelligence and business insight. Haymarket already holds an extensive database but wanted to expand it’s unique contacts in the industry areas they felt they were subject to the most growth.
Fusion DM have a long standing relationship with Horticulture Week, so the main challenge was expanding the current database with new suppliers. The below table shows the target audience that was required for the campaign, including the volumes within each industry. Following extensive research and de-duping against the current database, we were able to fulfill the order – and save the client a huge amount of time and resource in the process.