1. What do we use your data for?

The data that we buy from our suppliers for our clients is for marketing, market research, analysis, data cleansing and profiling.

This means we share your details with reputable companies who may want to contact you by post, telephone or email to offer you goods and services that may be of benefit to you. You can ask us to stop sharing your details at any time now or in the future.

They may also profile your information. This means that they might use some of your information to help them segment data and select target audiences where analysis indicates that you may be more interested in their communications. We do not make automated decisions about you which may have a negative impact on your rights.

If we receive your details from more than one supplier, we may combine the information that they provide about you to create a single view of your details to help our clients personalise the communications they send you and make them more relevant and interesting for you.  It will also help to ensure that they keep your details accurate and up to date.

2. Legal Basis for Processing

When supplying your information to our clients for direct marketing we will rely upon legitimate interests as our legal basis for processing your data.

Direct marketing has been recognised explicitly as a legitimate interest in the GDPR (recital 47). We and our clients can rely on legitimate interest as a legal basis to process your information where our commercial interest does not override that of the data subject.

We and our clients will make decisions to ensure we are only processing your data when it’s been collected fairly and lawfully and that you would have a reasonable expectation of the data processing activities.

3. What types of personal data do we source and collect?

The information we collect includes your name and contact information such as your job title, job function, company details, telephone number, email address, mobile number and postal address.

4. Who may we share your data with?

Businesses & Organisations:
These are our clients who wish to promote their products and services to decision makers like you, within businesses or organisations.

Marketing Service Providers:
Such as marketing and advertising agencies who have approached us to help them source data on behalf of their clients. The marketing services providers we work with are strictly limited to only those organisations who we have completed checks on and who will process your data in strict compliance with all laws, regulations and guidance with regard to data protection.

We will share your data under strict licence terms which dictate their responsibilities and how their clients may make use of your details.

Our Group of Companies:
We might also share your details within our group of companies:
• DBS Datamarketing Ltd
• DBS Data
• Sales Smart Ltd

5. Do we transfer your data to other countries?

In the main we store your data in the UK and our clients also operate in the UK. From time to time we or our suppliers might use data processors who are, or whose software services are, cloud based outside of the EEA, primarily in the United States but under strict contract rules that ensure your personal details are only processed under the same laws that we operate under here in the UK.

6. How long will we keep your data for?

We will only keep your personal details for as long as is necessary. Usually this means that following a delivery of data to us from a supplier and our client’s (or their marketing services provider) use of that data, we will retain a copy for up to three months.

7.  What are your rights?

You have a number of important data protection rights which include;

1. Right to be informed –
We do this by informing you throughout this privacy policy.

2. Right of access – 
You have the right to contact us to request details of the information we hold about you.

3. Right of rectification –
You have the right to ask us to rectify information that we hold about you if it is inaccurate or incomplete

4.Right to erasure – 
This is also known as the right to be forgotten and gives you the right to request your information be removed if there is no compelling reason for its continued processing. Under these circumstances we will suggest to you that we add limited details about you to our suppression list which we will use to remove your details from any data that any suppliers deliver to us in the future.

5. Right to restrict processing – 
This is the alternative to erasure and gives you the right to tell us to stop processing your data but allowing us to keep enough information about you to ensure that your wishes are respected in the future.

6. Right to data portability –
This gives you the right to ask a holder of your information to transfer that information to another business.

7. Right to object – 
You have the right to object to the processing of your data for marketing purposes and profiling for marketing purposes. You also have the right to ask us to cease processing based on our legitimate interests, where there is no overriding justification for the processing of your data. Your rights and freedoms override our interests.

8. Rights related to automated decision-making including profiling – 
We do not use automated decision-making processes which would have a potentially damaging effect on you. But if we did, you have the right to obtain human intervention, express your point of view, obtain an explanation of the decision and challenge it.

9. Right to withdraw consent at any time where relevant – 
You have the right to withdraw your consent to the processing of your information at any time and we must provide you with the information to need to do so, at the time we collect your data and each time we contact you. You can withdraw consent in the following ways;

Opting out

If we email you, click the unsubscribe link within the footer of the email.
You can call our Compliance Officer on 01494 642 951

Write to us: The Compliance Officer, Fusion Datamarketing, Old Bank House, 39 High Street, High Wycombe, HP11 2AG

Visit our opt out page: www.fusion-dm.co.uk/opting-direct-marketing/

10. Right to lodge a complaint with a supervisory authority –
If we cannot deal with your complaint to your satisfaction you also have the right to complain to a relevant supervisory authority which include:

• The Information Commissioners Office
• The Direct Marketing Association

8. Do we collect data from other sources?

We buy and receive personal information from third party suppliers as part of our data broking activities. When we do so we check that they have collected your details fairly and lawfully and that they comply with all applicable data protect regulations. Our suppliers include organisations that compile specialist business databases on a commercial basis, credit reference companies and public sources such as Companies House and research companies.

9. When else might we have to share your data?

On rare occasions we may be asked to share your information for the prevention of crime, on legal grounds or with regulatory bodies who are investigating complaint made by a consumer or for any other reason as required by law.

10. Cookie Policy

We may obtain information about your general internet usage by using a cookie file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. Some of the cookies we use are essential for the site to operate.